About Us
chron·ic
/ˈkränik/
adjective
Persisting for a long time or constantly recurring.
Chronic Coffee's mission is to produce the highest quality responsibly sourced coffee. Based on the movement known as the third wave of coffee*, the word "chronic" references our persistence and unyielding effort to ensure the highest quality for true coffee connoisseurs. We like to refer to our customers as "coffee lifers."
*The third wave of coffee is a movement to produce high-quality coffee, and consider coffee as an artisanal foodstuff, like wine, rather than a commodity. This involves improvements at all stages of production, from improving coffee plant growing, harvesting, and processing, to stronger relationships between coffee growers, traders, and roasters, to higher quality and fresh roasting, at times called "microroasting" (by analogy with microbrew beer), to skilled brewing.
Courtesy of Wikipedia